Krolak Brandworks is the parent company of a growing portfolio of thoughtful, founder-led brands. Each is built with intention, designed for impact, and positioned to scale.

Krolak Brandworks is the result of nearly two decades spent leading transformation across industries — from corporate learning systems and consulting to e-commerce and creative strategy. Our founder brings a unique lens shaped by experience in both the boardroom and the startup world.

We launched Krolak Brandworks to turn ideas into impact, through intentional brand-building and bold, boutique-style execution. Every venture under our roof shares a commitment to clarity, creativity, and purpose.

Whether it’s designing scalable consulting solutions, curating modern fashion essentials, or celebrating dogs with main-character energy, we build brands that are scalable, strategic, and human at heart.

Our Portfolio of Purpose-Driven Brands

  • Two women working together at a desk in an office, looking at a computer screen, with office equipment and decor in the background.

    Krolak Consulting Group

    Strategic consulting for businesses ready to align people, process, and performance.
    Formerly known as Oxygen Business Consulting, this brand brings clarity and structure to organizations poised for growth. We offer thoughtful, hands-on guidance to help teams streamline operations, improve collaboration, and navigate change with confidence. Whether you're building something new or optimizing what’s already in place, Krolak Consulting Group delivers practical solutions with lasting value.

  • A white clothing rack holding six beige, black, and white clothing items, including sweaters, a blazer, pants, and a dress, with three pairs of beige and black shoes underneath and a tall green potted plant nearby.

    Shop The Edit Room

    Curated, modern classics for women who believe style should evolve, not expire.
    Timeless essentials designed to fit your now, your next, and your always. We believe great style doesn’t chase trends—it builds a wardrobe of confidence, ease, and quiet impact. With a focus on clean lines, elevated neutrals, and thoughtful details, Shop The Edit Room is your destination for pieces that feel as effortless as they are enduring.

  • A cartoon illustration of a small, brown dog with floppy ears and a black nose, sitting in front of a yellow star. Below the image, the text reads 'PupStar' and 'From playful essentials to standout style'.

    PupStar

    Inspired by the pup with a following — PupStar celebrates dogs who live loud, love big, and look good doing it.
    From playful essentials to standout style, we curate for dogs with main-character energy. Think curated collections, elevated basics, and trend-forward finds for fashion-loving pups and their people. Designed with comfort, quality, and a dash of drama, PupStar is here for the dogs who steal the spotlight—and the hearts that follow them.
    ✨ Meet the muse on Instagram: @barbiepupstar